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  • Troy Flanagan

You want athletes to win? Be like wallpaper!

As we gear up for the grand spectacle of the Olympics in Paris, it's essential to remember a few key pieces of advice for those involved in supporting the incredible athletes:


1. Be Locked In and Focused

This is a critical time. Ensure every detail is meticulously planned and executed. Your attention to detail can make a huge difference.


2. Be Available but Invisible

Support your athletes by being there when they need you but also knowing when to step back. Let the athletes shine and perform without unnecessary distractions.


3. Let the Athletes Be Athletes

They’ve trained for years to reach this stage. Your role is to provide the support they need while allowing them the space to do what they do best.


Balancing availability with invisibility is the key. I often joke - “be like wallpaper!” - it’s always there in the room, but you don’t notice it unless you look for it.


I’ve always marveled at how well my staff over the years have mastered this. Pictured below is some of my current and former staff with the Bucks, who were always so locked in during practices. They were out of the way, but their focus was clearly visible. All of them had different roles and observed every practice with intent and through their own lens.



You have an incredible opportunity to enhance performance. Be like wallpaper - available and invisible! Good luck at your next major championship!

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